Investing time and effort into quality control is not only advisable but indispensable if you want a competitive
edge in today's oversaturated email marketing landscape. To learn more about how to ensure your email
campaign is top-notch quality, check out this blog post. Or contact DemandGen to see how we can help.
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6
Steps for an Airtight
Email Quality
Assurance Process
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START WITH THE BASICS
First look for spelling and grammatical errors, images displaying incorrectly
and rendering issues. Then make sure your audience count is on point and
your campaign is functioning as desired. And don't forget to have your opt
out communication in order.
COLLABORATE WITH YOUR STAKEHOLDERS
What are they trying to achieve, and what steps do they want their
audience to take next? Ensure design guidelines are being
followed and that you're targeting the appropriate audience.
DEVELOP A SUCCINCT CHECKLIST
Email campaigns have many steps. A checklist provides a guide to ensure
you and your team are doing everything by the book, every time.
PAY ATTENTION TO DETAILS
Check and then double check your operators, yes and no paths,
dynamic content logic and "Not" boxes.
MAKE THE QA PROCESS A TEAM SPORT
Leverage the collective knowledge of those around you
and involve other teams when you have questions.
PRETEND YOU'RE SOMEONE ELSE
If you built the email on autopilot, this would be the time to switch
gears to manual. Walk yourself through the build process as if you're
explaining it to someone else.
DemandGen's
campaign checklist
will keep you on-track
and on-schedule.
