Issue link: https://resources.demandgen.com/i/1247409
Our entire campaign process has been optimized, from the campaign request process to content development and post-send reporting," said Anderson. "By combining DemandGen's expertise and insights, we've created scoring and dashboards that ensure the MQPs we deliver are actionable and of the highest quality." " GLOBAL ATLANTIC FINANCIAL GROUP MAKES STRIDES ALONG ITS DIGITAL MARKETING JOURNEY WITH DEMANDGEN 02 Array of Services Meets Broad Set of Requirements DemandGen provided several services to Global Atlantic, beginning with migrating marketing automation platform Salesforce Pardot to Adobe's Marketo Engage. Their new Marketo instance needed to be customized to meet specific business requirements, and DemandGen helped guide the shift. "What we needed was something other than a typical out-of-the-box solution, so we relied on DemandGen's expertise," said Anderson. A Diverse Campaign Strategy Adds Value DemandGen provided Campaign Execution Services to Anderson's team, as well. This included integrated campaigns with multi channels, adding a click-to- call feature, and expanding on the existing mix of campaigns to include dimensional mail via PFL, social media and programs. DemandGen held a content strategy workshop during which the two teams worked together to build out persona-focused, personalized content across the entire customer lifecycle. As part of the service, DemandGen provided campaign design, email and landing page creation, segmentation, testing and KPI reporting optimization. Next, DemandGen rebuilt Global Atlantic's existing Lead Scoring model and Lead Management framework for prospects and producers, eliminating inefficient workflows and workarounds that had been used to circumvent Pardot's limitations. DemandGen also laid the foundation for expanding firm-based marketing and assisted with sales enablement by implementing several new features: An intuitive internal reporting dashboard, new targeting capabilities, and Salesforce Chatter alerts to highlight key activities for Sales.