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CaseStudy Global Atlantic

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03 Occasionally, Marketo doesn't provide the support we need, so DemandGen acts as a liaison, communicating to them what we're trying to achieve and problem-solving issues," said Anderson. "This is tremendously helpful, as it saves us time and frustration, and helps us get the most ROI from our Marketo investment." As a result of DemandGen's training and knowledge-sharing, the Global Atlantic Marketing team's aptitude in Marketo and other areas of digital marketing has increased substantially. "DemandGen is truly an extension of our team," Anderson said. "We continue to look to them for guidance and expertise as we build out and execute our digital marketing strategy." " CLEARVIEW FEDERAL CREDIT UNION MODERNIZES MARKETING AND LEAD MANAGEMENT WITH DEMANDGEN ABOUT DEMANDGEN DemandGen Inc. is a full-stack marketing technology agency that delivers the strategic guidance and hands-on expertise companies need to drive maximum value from their investments. Privately held and based in San Ramon, CA, for more than 12 years, the company helps growth-minded organizations craft their digital marketing strategy, operationalize it in the tools, and execute it at scale. Learn more about DemandGen demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com ©2020 DemandGen International, Inc. All rights reser ved. All other produc t and company names may be trademarks of their respec tive owners. Digital Marketing Maturity Yields Big Results Global Atlantic's Marketing team is now equipped with the tools and processes needed for the next level of digital marketing maturity. They have a Lead Scoring and Lead Management framework in place to deliver highly qualified leads to Sales, and sophisticated demand generation campaigns that yield high conversion rates. Additionally, DemandGen continues to provide ongoing Campaign Execution and Marketo Consulting services.

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