Issue link: https://resources.demandgen.com/i/1262654
Marketo Admin Services: Ongoing Expert Support To Help You Get the Most From Marketo Have you just implemented Marketo? Or, have you had it in place for a while, but feel you can unlock more of its value? BDO Digital's Marketo Admin Services is an affordable way to optimize your results from Marketo with ongoing expert-level administration, management, and support. As part of BDO Digital's Expert Services, our Marketo Admin Services ensure you have highly skilled experts on-hand at a fraction of the cost it would take to find, hire, train, and manage someone in-house to manage your Marketo instance and programs. Platform Administration and Monitoring: BDO Digital will configure your Marketo instance according to your specific business needs. This includes defining user roles, configuring program channels and fields, ensuring email communications conform to regulatory guidelines, and managing integrations such as Salesforce and native apps. Campaign Assets and Programs: Once your Marketo instance is configured to your specifications, we'll provide ongoing monitoring of all campaign assets and programs. This includes asset management, configuring and optimizing email and landing page templates, creating and managing program templates and global forms, maintaining your Preference Center, and providing expert support for a dynamic content infrastructure with segmentations, snippets, and global tokens. Database Management: Data is the foundation of a winning marketing strategy. BDO Digital's Marketo Admin Service includes creating and managing segmentation and global smart lists, monitoring the size of your database to ensure it complies with guidelines, managing list uploads, and enforcing database and field management best practices. Platform Performance Management and Auditing: Success with Marketo requires you to constantly re-evaluate and refine your programs and content. As part of the Marketo Admin Service, we'll monitor your campaign performance from emails to landing pages, work to optimize deliverability, revise database records and key fields where necessary, and ensure your campaigns are configured correctly and for maximum impact. Two Service Levels To Meet Your Needs Marketo Admin: Tier 1 BDO Digital offers two tiers of Marketo Admin Services, depending on your organization's size, needs, and budget.