Datasheets

Let BDO Digital Lead The Way BDO Digital's Digital Transformation Solution comprises essential technical and consulting services designed to enable credit unions to maximize the value of Marketo Engage, including: Implementation As your award-winning Marketo-Certified Platinum Partner, our experts will provide you with both the strategic guidance and hands-on expertise your team needs to leverage the full power of Marketo Engage and get maximum value from your investment. CRM Integration Whether you're implementing a CRM with marketing automation for the first time, replacing an existing system or enhancing your CRM/MA integration, our system-certified CRM and marketing automation consultants will customize your CRM/MA solution to your specific business needs and requirements. Customized Training Our Marketo training services get your team comfortable and adopting Marketo quickly. The training is customized to meet your organization's needs and encourages alignment around critical marketing automation processes and methodologies. Marketo Admin Services Our team of award-winning certified experts will administer, monitor,and optimize your use and adoption of Marketo for you, providing knowledgeable resources and proactive platform management with your own dedicated Marketo Administrator. Data Audit As a first step to an effective data management strategy, we will provide insight into the state of your data and make recommendations for addressing key issues with a data audit, a critical asset in measuring the impact of your data hygiene initiatives. Data Normalization Our data normalization service runs continually in the background to ensure all of yourdata is clean, complete and meaningful to your business, so every action taken against it is worthwhile. Lead Management Framework We will work with key stakeholders from sales and marketing to define your demand funnel and develop a taxonomy that encourages alignment across various stages of your buyer's journey. Next, our consultants will help you develop a content strategy and architect an efficient lead management framework in Marketo and your CRM, including funnel analytics and closed-loop reporting, to improve conversion rates and fine-tune your overall demand strategy. Lead Scoring BDO Digital demystifies lead scoring by establishing an effective, repeatable process that identifies the funnel stage at which a lead should be passed to sales and associates funnel stages with nurture campaigns. Our experienced system architects and CRM developers will build your lead scoring model, train your sales and marketing teams, and provide ongoing maintenance and optimizations, as needed. Lead Nurture Framework Our consultants work with you to develop a framework for nurturing prospects through your buyer's journey–clearly identifying lead life cycles unique to your business and establishing the strategic parameters for your lead nurturing program–including designing and executing your lead nurture campaigns. Campaign Execution Services Let BDO Digital act as a flexible extension of your internal marketing team and take care of all your campaign creation and execution needs. Our industry-leading certified experts can produce, manage, deploy and monitor your email marketing campaigns for maximum impact, so you can focus on more strategic tasks.

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