Issue link: https://resources.demandgen.com/i/848929
Learn more: Discover how DemandGen's MPM Dashboard service can help you demonstrate Marketing's contribution to revenue and business success: www.demandgen.com/reporting-measurement.html | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2015 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 1 demand analytics: Marketing Performance Management (MPM) Dashboard Service For the vital diagnostic and marketing metrics you need to track and report on Marketing's contributions to the business, turn to the marketing technology experts at DemandGen. Demonstrate marketing's impact with effective reporting As a marketing executive, you know the important contributions that your team provides to the business. But unlike your peers in Sales, who can point to metrics around deals closed and revenue, you struggle to show how Marketing's efforts directly impact sales pipeline and revenue. DemandGen has combined its consultative, analytical, and systems integration expertise to design and deliver a complete, effective reporting solution for Marketing: the Marketing Performance Management (MPM) Dashboard Service. DemandGen's MPM Dashboard links Marketing activities and results to the strategic objectives of the business, providing executives with a clear picture of Marketing's value and contributions. It includes business drivers and outcomes, positioning Marketing to make strategic recommendations to the business, as well as to assess its own performance and improve effectiveness. It arms you with answers to questions like: • How much revenue was influenced and sourced by Marketing? • Is Marketing generating enough demand for Sales? • Which channels and campaigns are performing best? • Are there bottlenecks in the demand funnel? • How are our current programs performing against prior periods? • Are we well positioned to meet next quarter's demand generation goals? A total approach to reporting for marketing: • Metrics that demonstrate Marketing's contribution to revenue and impact on the business • Gauges to measure and improve lead management systems • Insight into demand generation results and requirements • Analysis of campaign performance and effectiveness Now you can show the executive team key metrics like Marketing's influence on opportunities and revenue.