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KEY TO SUCESS
The Process is clearly defined, understood, documented, and is supported by Management.
Skill sets, roles and responsibilities and cross training exist.
Planning is visible to all involved (shared calendar).
Requests are clear and inclusive of all and elements needed (campaign brief).
Timelines (SLAs) are understood and documented.
There is shared accountability in QA.
Reporting is easily accessible and timely.
There is effective communication and collaboration among team members.
FOUNDATION
Campaign Request Process
Is the request process established and documented?
Does the Marketer come to the table with their strategy and content?
Planning brief to share
Visual elements
Template Designs
How are you collecting the campaign information?
Request form / campaign brief
Project Management Tracking / Ticketing System
How are these tools available to the Marketer?
Cloud storage and file sharing (SharePoint, Box.com, Google Drive, Dropbox, etc.)
CAMPAIGN
OPTIMIZATION PROCESS
