Learn more: Discover how DemandGen's Dashboards and Reporting services can help you:
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Dashboard and
Reporting Services
Prove the Value of Marketing with Consolidated Metrics and Reports
DemandGen's Dashboard and Reporting service is designed to help you measure and communicate
the impact of your marketing initiatives.
PHASE 1: DISCOVERY
During Discovery, DemandGen will:
• Define the business requirements and desired outcome
• Map measurement goals to business objectives
• Define the audience for the dashboard, including roles, functions or business units
• Define and finalize a set of metrics based on the interviews with stakeholders
• Determine what data is needed to provide key metrics
• Determine how often to update/refresh dashboards and reports
• Decide on data views, such as regions, products, divisions and timeframes
• Identify any obvious or potential data gaps and process obstacles
• Create a project timeline
By consolidating key metrics on a
single dashboard, you can:
• Monitor campaign performance
• Track the levels and flow of your
demand funnel
• Make informed decisions about
future marketing efforts
• Communicate the value of your
efforts across your organization
