The Secrets Of Successful Lead Scoring 15
ABOUT DEMANDGEN INTERNATIONAL
Founded in 2007, DemandGen is a global team of marketing automation and lead management experts,
with centers of excellence across North America and Europe. Best known for its award-winning lead
scoring and nurturing methodologies, DemandGen has helped hundreds of clients establish best practices,
implement effective lead management programs, and produce measurable results. With unparalleled
expertise in the industry, our staff harnesses the powers of art and technology to create highly personalized,
incredibly effective experiences for your customers and prospects.
ABOUT DEMANDGEN REPORT
DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that
help companies better align their sales and marketing organizations, and ultimately, drive growth. A key
component of our coverage focuses on the sales and marketing automation tools that enable companies
to better measure and manage their multi-channel demand generation efforts.
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