In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In episode 6 of this series, we dive into Demand Management.
Tune in as we talk about the 10 initiatives required for successfully managing demand, from developing a strategy and implementing a demand funnel to rolling out lead scoring and nurturing programs.
Blog post on The D3 Methodology: https://bit.ly/2WTfaLM
D3 Methodology E-Book: https://resources.demandgen.com/guides/bdo-digital-d3-ebook
Free Lead Management book download: https://bit.ly/37zkhVw
