Anita Covelli

  • Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is Right for You?

    Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is Right for You?

    August 2021: This article has been updated with features and functionality made available after the original publish date of November... The post Marketo Engage vs. Salesforce Pardot: Which...

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  • Healthy Partnerships Matter (Now More than Ever): 5 Ways to Be a Better Partner in Today’s Uncertain Times

    Healthy Partnerships Matter (Now More than Ever): 5 Ways to Be a Better Partner in Today’s Uncertain Times

    It was just over a year ago that DemandGen was recognized as the 2019 Marketo Digital Services Partner of the... The post Healthy Partnerships Matter (Now More than Ever): 5 Ways to Be a Better...

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  • The Fundamentals of Alliances: 5 Steps for Building an Effective Partner Program

    The Fundamentals of Alliances: 5 Steps for Building an Effective Partner Program

    Companies of all sizes are turning to partnerships to help them expand their reach, amplify their message, and drive revenue.... The post The Fundamentals of Alliances: 5 Steps for Building an...

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