Guides & eBriefs
Take a deep dive into key marketing technology topics from lead management to platform integrations with these guides and ebriefs that offer insights and valuable information on the strategies and technologies that are changing the way your market.
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The D3 Methodology E-book
Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.
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3 Smart Customer Experience Marketing Strategies To Drive Loyalty and Revenue
In this how-to, we define Customer Experience Marketing and provide three examples of Customer Experience Marketing strategies that generate more demand, and drive revenue for your organization.
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Best Practices for Evaluating and Building Out Your MarTech Stack
This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.
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How to Implement Effective Data Management to Enable Data-Driven Marketing
Learn how to implement effect data management with this guide!
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Getting Started with Account-Based Marketing
Getting started with Account-Based Marketing? Take a look at this guide to maximize ROI and get the results you want.
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Manufacturing Demand
The Principles of Successful Lead Management
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To Migrate or Not to Migrate
A closer look at reasons for changing your marketing automation system and alternative solutions
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5 Secrets to a High-Performing Demand Funnel
Marketing teams are always looking for ways to maximize pipeline, close more deals, and increase efficiency in your processes. To create a simplified and effective marketing... demand funnel...
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The Demand Factory eBook
Maximize marketing performance by building a rock-solid Demand Factory!
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How to Build a Marketing Metrics and Analytics Dashboard
The essential phases of defining and building an effective and informative marketing dashboard.
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The Secrets of Successful Lead Scoring
Better qualify prospects an improve pipeline performance by successfully utilizing scoring.
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How to Unlock the Power in your Marketo Programs
Best practices for strategic Marketo program design and utilization.
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Four Ways to Integrate Predictive into your ABM Strategy
Learn how you can integrate predictive methods into your marketing outreach.
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Key Steps To Successful Lead Management
This guide explores the key steps to building a successful lead management strategy.
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Lead Scoring eBrief
Learn how to create success across your sales and marketing organization with lead scoring.
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Make Marketing Matter
Learn how to build, automate and operationalize your Demand Factory.
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Lead Nurturing eBrief
This Lead nurturing eBrief will help you understand what lead nurturing is, and provide some best practices of nurturing through the funnel.
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Marketo at Enterprise Scale
Tips for high performance when working with massive databases in Marketo.
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Integrating Tactile Marketing Automation® into Eloqua
Marketers using Eloqua can add dimensional mail into new or existing campaigns, ensuring personalized, high-touch mail delivery and tracking to enhance campaign efforts and drive conversions.
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Establishing Your Demand Funnel
In this guide, you will learn how to establish a demand funnel that will reduce the friction between marketing and sales departments and prioritize prospective customers to maximize results.
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