How to Implement Effective Data Management to Enable Data-Driven Marketing

Marketing teams are always looking for ways to maximize pipeline, close more deals, and increase efficiency in your processes. To create a simplified and effective marketing... demand funnel...

In this how-to, we define Customer Experience Marketing and provide three examples of Customer Experience Marketing strategies that generate more demand, and drive revenue for your organization.

This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.

Getting started with Account-Based Marketing? Take a look at this guide to maximize ROI and get the results you want.

The essential phases of defining and building an effective and informative marketing dashboard.

Better qualify prospects an improve pipeline performance by successfully utilizing scoring.

Best practices for strategic Marketo program design and utilization.

Learn how you can integrate predictive methods into your marketing outreach.

This guide explores the key steps to building a successful lead management strategy.

Marketers using Eloqua can add dimensional mail into new or existing campaigns, ensuring personalized, high-touch mail delivery and tracking to enhance campaign efforts and drive conversions.

In this guide, you will learn how to establish a demand funnel that will reduce the friction between marketing and sales departments and prioritize prospective customers to maximize results.

Sales and marketing alignment is the first step in seeing substantial returns from marketing automation and an improved sales funnel.