Carolyn Acker

Carolyn Acker is a marketing operations and customer experience management professional. As a DemandGen Sr. Project Manager, she drives consistent project management practices across all DemandGen products to create a unified and effective customer experience. In her previous role as a DemandGen Campaign Manager, Carolyn provided a strategic campaign framework for our clients to help them develop, implement and enforce workflow processes. She has extensive knowledge of campaign generation, execution tactics and best practices, to help the client achieve campaign success.

  • 3 Tips for Reducing the Hidden Costs of Email Marketing

    3 Tips for Reducing the Hidden Costs of Email Marketing

    So you’ve got a marketing automation system in place, you’ve queued up your first campaign, and you’re ready to send.... The post 3 Tips for Reducing the Hidden Costs of Email Marketing appeared...

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  • 4 Reasons You Need a Project Manager (Even if You Think You Don’t)

    4 Reasons You Need a Project Manager (Even if You Think You Don’t)

    You take your seat on opening night. The lights dim, and a hush falls over the crowd. As the conductor... The post 4 Reasons You Need a Project Manager (Even if You Think You Don’t) appeared first...

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  • Is Your Email Preference Center Getting the Job Done?

    Is Your Email Preference Center Getting the Job Done?

    We’ve all been there. Our inboxes are overflowing, and we can’t keep up. Sometimes we delete the emails that don’t... The post Is Your Email Preference Center Getting the Job Done? appeared first...

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