Rick Segura

Rick Segura, Data Architect at DemandGen, is a vastly experienced data guru. Having 20+ years of database experience, Rick is a master of ETL (data processing), data merging & aggregation, report & dashboard development, data analysis, and automation. He is very passionate about delivering intuitive, purposeful data-based solutions.

  • 6 Ways Python Can Automate Tedious Processes for the Modern Marketer

    6 Ways Python Can Automate Tedious Processes for the Modern Marketer

    The world of marketing requires an ever-growing set of skills if you want to stay on top of your game.... The post 6 Ways Python Can Automate Tedious Processes for the Modern Marketer appeared...

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  • Is Your Data Codependent? Clean Up Your Marketo Database by Identifying and Removing Dependencies en Masse

    Is Your Data Codependent? Clean Up Your Marketo Database by Identifying and Removing Dependencies en Masse

    Is your Marketo platform drowning in unnecessary fields and assets? Have you tried to delete, hide, or archive the ones... The post Is Your Data Codependent? Clean Up Your Marketo Database by...

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  • 8 Steps to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

    8 Steps to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

    Duplicate data records in your marketing automation (MA) platform and CRM can be costly in significant ways. Bad data quality... The post 8 Steps to Get a Handle on Duplicates in Your Marketing...

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  • The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox

    The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox

    Most of us have heard the old adage, “Jack of all trades, master of none.” Not as many have heard... The post The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox appeared...

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  • Upload Your CRM/MAP Contacts Accurately, Confidently and Quickly

    Upload Your CRM/MAP Contacts Accurately, Confidently and Quickly

    In an ideal world, beautiful, clean contact data flows perfectly into your CRM and marketing automation systems with the greatest... The post Upload Your CRM/MAP Contacts Accurately, Confidently...

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