Ryan Johnson

Ryan Johnson develops and implements marketing automation strategies for DemandGen clients. As a DemandGen Consultant, he has helped clients across a wide range of industries to streamline and optimize their marketing and sales processes to drive measurable success and ROI.

  • Quick Wins Don’t Scale: How to Build Your People and Technology to Support Your Revenue Engine through Iteration

    Quick Wins Don’t Scale: How to Build Your People and Technology to Support Your Revenue Engine through Iteration

    For as long as I’ve been consulting, I’ve never heard a client ask for results to take longer to achieve.... The post Quick Wins Don’t Scale: How to Build Your People and Technology to Support...

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  • Driving Growth in Difficult Times: Why Companies Should Be Increasing and Optimizing Their Marketing Efforts during a Downturn

    Driving Growth in Difficult Times: Why Companies Should Be Increasing and Optimizing Their Marketing Efforts during a Downturn

    It is no surprise that there have been countless articles recently about the impact of the pandemic on all facets... The post Driving Growth in Difficult Times: Why Companies Should Be Increasing...

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  • Coach Your Own Revenue Championship Team: The Playbook for Getting the Most out of Your Demand Generation Efforts

    Coach Your Own Revenue Championship Team: The Playbook for Getting the Most out of Your Demand Generation Efforts

    Sales and Marketing alignment has been a hot topic for as long as I can remember. And not just for... The post Coach Your Own Revenue Championship Team: The Playbook for Getting the Most out of...

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  • Getting MarTech Right Is Hard (and That’s a Good Thing)

    Getting MarTech Right Is Hard (and That’s a Good Thing)

    A recent post on ChiefMartec.com confirmed a trend that I’ve been seeing over the last three years — getting MarTech... The post Getting MarTech Right Is Hard (and That’s a Good Thing) appeared...

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  • Do You Need a MarTech Council?

    Do You Need a MarTech Council?

    I can’t say that I’m surprised by some of the numbers I’ve seen recently describing the MarTech space: 7,040 solutions... The post Do You Need a MarTech Council? appeared first on DemandGen.

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  • MarTech Can Be the Hub for Your Customer Experience (You Just Have to Know What It Is First)

    MarTech Can Be the Hub for Your Customer Experience (You Just Have to Know What It Is First)

    It’s no secret that a company’s customer experience (CX) is vital to its success in the marketplace. And it’s easy... The post MarTech Can Be the Hub for Your Customer Experience (You Just Have to...

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  • Want Better Reporting and Analytics? First, Ask the Right Questions

    Want Better Reporting and Analytics? First, Ask the Right Questions

    The amount of data generated by marketing and sales platforms today is truly fantastic. However, when it comes to generating... The post Want Better Reporting and Analytics? First, Ask the Right...

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  • Benchmarking Your Demand Factory: Why Industry Benchmarks Don’t Mean What They Used to

    Benchmarking Your Demand Factory: Why Industry Benchmarks Don’t Mean What They Used to

    Recently, I gave a workshop for a client on the Demand Factory™. It was going well with great engagement amongst... The post Benchmarking Your Demand Factory: Why Industry Benchmarks Don’t Mean...

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  • Change Management and MarTech: It’s too Late to Start Once You’re Done Building

    Change Management and MarTech: It’s too Late to Start Once You’re Done Building

    At DemandGen, we develop MarTech strategy and implement solutions for a wide range of companies. As a result, I’ve been... The post Change Management and MarTech: It’s too Late to Start Once...

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  • Getting to Meaningful Metrics: How Frameworks Underlie Your Ability to Measure Your Effectiveness

    Getting to Meaningful Metrics: How Frameworks Underlie Your Ability to Measure Your Effectiveness

    Don’t worry, I’m not going to talk about the “frameworks” that typically come out of the all-day strategy workshop with... The post Getting to Meaningful Metrics: How Frameworks Underlie Your...

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  • Beyond Data and Automation: Communicate Better with Your Prospects Using Buyer Personas

    Beyond Data and Automation: Communicate Better with Your Prospects Using Buyer Personas

    I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate... The post Beyond Data and Automation: Communicate Better...

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  • When Looking to Improve Campaign Results, Look to Your Segmentation First

    When Looking to Improve Campaign Results, Look to Your Segmentation First

    You’re probably familiar with the 40-40-20 rule for direct marketing: a campaign’s success is 40% due to the right mailing... The post When Looking to Improve Campaign Results, Look to Your...

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  • Optimization is more than just a bag of tactics. . .you’ve got to have a process

    Optimization is more than just a bag of tactics. . .you’ve got to have a process

    I’ve worked with a large variety of clients at different stages of maturity in using marketing technology. One of the... The post Optimization is more than just a bag of tactics. . .you’ve got to...

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  • When Building Your Campaigns, Don’t Forget About The Reporting

    When Building Your Campaigns, Don’t Forget About The Reporting

    It’s a scenario that I’ve seen countless times. A well thought out campaign has just been started or has run its... The post When Building Your Campaigns, Don’t Forget About The Reporting appeared...

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  • A True Lead Management Framework is More Than Just a “Funnel”

    A True Lead Management Framework is More Than Just a “Funnel”

    Among all of the different technology options, channels, tactics and strategies, a key tool for any company seems to fade... The post A True Lead Management Framework is More Than Just a “Funnel”...

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