Tom Svec

As Director of Technology Services, Tom and his team develop world-class marketing technology solutions—lead scoring and nurturing programs, analytical systems and processes, and more. With his 10+ years of experience in marketing operations, analytics, campaign programming, sales and marketing alignment, demand generation and lead management tactics, Tom is able to bring the perspectives of both the marketing and sales team to the table to ensure alignment of processes and systems. Tom is certified as an Eloqua Master and an Eloqua Revenue Lifecycle Master, and is a Marketo Certified Technical Consultant.

  • When Your Product Is Your People: 3 Key Principles for Building a World-Class Services Team

    When Your Product Is Your People: 3 Key Principles for Building a World-Class Services Team

    I spent the first two decades of my career as a technology practitioner. Today, I’m a builder of a world-class... The post When Your Product Is Your People: 3 Key Principles for Building a...

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  • The Technical Manager: Managing Both People and Technology

    The Technical Manager: Managing Both People and Technology

    I began my career 18 years ago in a technical marketing operations role, so I’ve always been heavily involved with... The post The Technical Manager: Managing Both People and Technology appeared...

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  • Lead Scoring: 3 Implementation Options in Eloqua

    Lead Scoring: 3 Implementation Options in Eloqua

    You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that... The post Lead Scoring: 3 Implementation Options in Eloqua appeared...

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  • 3 Tips to Track Your Marketing Technology Stack

    3 Tips to Track Your Marketing Technology Stack

    If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape... The post 3 Tips to Track Your Marketing Technology Stack...

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