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When Your Product Is Your People: 3 Key Principles for Building a World-Class Services Team
I spent the first two decades of my career as a technology practitioner. Today, I’m a builder of a world-class... The post When Your Product Is Your People: 3 Key Principles for Building a...
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The Technical Manager: Managing Both People and Technology
I began my career 18 years ago in a technical marketing operations role, so I’ve always been heavily involved with... The post The Technical Manager: Managing Both People and Technology appeared...
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Lead Scoring: 3 Implementation Options in Eloqua
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that... The post Lead Scoring: 3 Implementation Options in Eloqua appeared...
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3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape... The post 3 Tips to Track Your Marketing Technology Stack...
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