If duplicate leads are known to cause confusion, waste resources and even lose sales, why would anyone ask to make it easier to create them intentionally? As it turns out, there are use cases.
Keeping your Account Engagement (formerly Pardot) database clean can feel like a never-ending, herculean task. However, maintaining an uncluttered database is worth putting in the time and effort.
True transformation comes from diving deep into the history, people, practices and tools that make up an organization’s marketing operations. In this I've documented this step-by-step sequence...
Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile phone application for anything a person might possibly need. If the joke was true...
Want to automate tedious and repetitive tasks with programming? In this article, Rick Segura covers how to develop a process that extracts lead data from Adobe Marketo Engage in the...
For decades, marketers only targeted audiences using minimal information about them – for example, age and gender. Sure that was better than “spray and pray,” but it didn’t allow for the one tactic...
Last fall, Salesforce announced at Dreamforce that they’re planning to retire Workflow Rules and Process Builder. For those of you... The post It’s Time to Go with the Flow: Salesforce Is Retiring...
Organizations’ data typically degrades about 20 to 30 percent annually, but this number is about to increase at a much... The post Data Governance Is a Bigger Priority Than Ever Before: A 3-Step...
We hear it from doctors, veterinarians, and mechanics: simple preventive measures we take now can help prevent more serious issues... The post 6 Daily Rituals to Keep Your Marketo Instance in...
Is your Marketo platform drowning in unnecessary fields and assets? Have you tried to delete, hide, or archive the ones... The post Is Your Data Codependent? Clean Up Your Marketo Database by...
As the competition for consumers’ mindshare continues to intensify, attracting and converting new business requires more than a well-planned marketing... The post 3 Types of Data that Help you...
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more... The post Out with the Old, in with the New: 9 Questions...
Bad data can thwart the best marketing campaigns. Only 6.6 percent of marketers believe their data is clean and up to date. Is yours?
“Human behavior flows from three main sources: desire, emotion, and knowledge.” Greek philosopher Plato is our oldest (albeit unintentional) B2B... The post 6 Ways to Take Advantage of Intent Data...
The competition for your prospects’ mindshare has become more and more intense over the past several years. I’m not only... The post Humanizing Your Data: Turn 1s and 0s into a Human Connection...
As your business continues to grow — and your contact database along with it — there will come a time... The post Bringing Order to Chaos: 3 Ways to Manage Multiple Business Units and Regions in...
Over the past few years, there’s been a huge push for marketers to create a more holistic and seamless customer... The post Improve Your Data, Improve Your Customer Experience: 6 Steps to Reach...
Duplicate data records in your marketing automation (MA) platform and CRM can be costly in significant ways. Bad data quality... The post 8 Steps to Get a Handle on Duplicates in Your Marketing...
The introduction of the General Data Protection Regulation (GDPR) in Spring 2018 strengthened data protection rules in the European Union,... The post Subscription Center Best Practices in the...
Marketing Automation and Lead Management Experts
