Case Studies

In 2018, Global Atlantic's Marketing team was looking to develop a more strategic, integrated digital marketing strategy, but they were hindered by legacy technology and limited resources. They solicited DemandGen's help to get to the next level with an array of expert services and technology consulting. DemandGen was able to bring a proven methodology and years of experience to help the company develop a demand generation framework, personas, scoring model and initial nurtures. DemandGen had been helping us with data normalization in our Pardot and Salesforce instances, so they understood our business needs," said Kris Anderson, Vice President of Marketing Strategy and Operations at Global Atlantic. "We enlisted their help with addressing the numerous challenges that were preventing us from achieving our digital marketing goals." Privately held and headquartered in New York, Global Atlantic Financial Group is a leading U.S. retirement and life insurance company. Global Atlantic's Marketing team had matured significantly in their approach to digital marketing. But they were stuck. They had expansive ideas about how to execute their digital marketing roadmap and realized they needed a more dynamic and robust framework for lead management and scoring than their current marketing automation platform Pardot could accommodate. Additionally, the team's marketing campaigns were not producing the results they desired or expected and reporting on KPIs was manual and cumbersome. The Sales and Marketing teams within the organization were siloed and operated independently of each other rather than as business partners. So, they turned to DemandGen for help. Digital Marketing Maturity Requires More Sophisticated Tools Global Atlantic Financial Group Makes Strides Along Its Digital Marketing Journey with DemandGen "

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