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22009_BDO Digital_DigitalTransformations_CreditUnion_Datasheet_R1_7.5

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Digital Transformation For Credit Unions: Grow Membership and Increase Wallet Share With Marketo Engage ™ Marketing organizations at credit unions face unique challenges as they compete to attract and retain members in an increasingly competitive marketplace. Not only do they need to drive revenue with targeted personalized offers across channels, they also need to expand member wallet share to remain profitable. To achieve these goals, strategic, data-driven marketing outreach is essential. But, handling everything internally–from system implementations and data management to lead scoring and nurtures to developing and executing effective campaigns–can overwhelm lean internal marketing teams, especially those without a solid demand generation strategy, technology stack or data management practices. Combining the power of Marketo Engage with BDO Digital's expertise and technical marketing know–how has helped many credit unions successfully undergo digital transformation. Credit unions who partner with BDO Digital improve member retention, quickly drive new member acquisition and increase marketing's impact by 200 percent.

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