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Marketing In A Tough Economy: How to Make Every Dollar Count
In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.
6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to Revenue
How do you prove that marketing had anything to do with a sale (even though to you, it may seem obvious)? Enter attribution models...
If You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo Measure’s Multi-Touch Attribution Tool
Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Marketo Measure is a multi-touch attribution tool that provides the ability to...
Episode #202
As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial...
Marketo Measure (formerly Bizible) Services
Marketo Measure support for the various stages of your attribution journey.
6:02Setting Up Campaign Attribution Between Marketo and Salesforce
Linking Marketo programs to Salesforce campaigns is important for tracking programs results and visualizing marketing's performance. In this episode of DemandGen TV, we show you how to sync program st
Episode #242
The demand funnel is alive and well, but not all marketers approach it in the same way. In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares...
Checklist for Success: Chart Your Course to Meaningful Attribution Reporting
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this... The post Checklist for Success: Chart Your Course to...
21:07Making the Most of Every Marketing Dollar in a Tough Economy
Forrester found that implementing closed-loop attribution can drive a 15-18% lift in revenue. If your organization is struggling to understand marketing’s impact on revenue, you’re not alone...
The D3 Methodology E-book
Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.
![An Overview of Bizible [Part 1 of 3]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FpW133HU90Ww%2Fhqdefault.jpg&size=1&version=1665679078&sig=6b1c8b24e4cc7c9bdb7821f00301affb&default=hubs%2Ftilebg-videos.jpg)
11:59An Overview of Bizible [Part 1 of 3]
Taylor Carlson joins DemandGen TV to provide an in-depth look at Bizible. Catch all three episodes to see the platform in action, how reporting works in Bizible, and how Bizible can be used to enhance
![Using Bizible for Reporting [Part 2 of 3]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FnAOes4hcNHA%2Fhqdefault.jpg&size=1&version=1665679078&sig=e4b7d8777b27c10f05831f06c4cd08e1&default=hubs%2Ftilebg-videos.jpg)
20:23Using Bizible for Reporting [Part 2 of 3]
Taylor Carlson joins DemandGen TV to provide an in-depth look at Bizible. Catch all three episodes to see the platform in action, how reporting works in Bizible, and how Bizible can be used to enhance
![How Bizible Enhances Salesforce Reporting [Part 3 of 3]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FpBPJ6aAAtfk%2Fhqdefault.jpg&size=1&version=1665679078&sig=4dd9825ebab64f4412d4b50e03098a21&default=hubs%2Ftilebg-videos.jpg)
11:03How Bizible Enhances Salesforce Reporting [Part 3 of 3]
Taylor Carlson joins DemandGen TV to provide an in-depth look at Bizible. Catch all three episodes to see the platform in action, how reporting works in Bizible, and how Bizible can be used to enhance