It's critical for marketers to be able to analyze and report on campaign attribution, performance, and contribution to revenue and to be armed with the data they need to tell a compelling story to the rest of the leadership team. Purchasing a market leading B2B attribution platform like Marketo Measure (formerly Bizible) is an important first step. As with any business-critical marketing technology solution, investing in effective implementation, customization, and training will set you up for success from the start. BDO Digital offers two implementation packages to meet the needs of companies at various stages of their attribution journey.
BJ
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