Making the Most of Every Marketing Dollar in a Tough Economy

Over 53% of marketing teams say they are perceived as cost centers, not revenue centers. As the economy teeters on the brink of recession, the CFO’s scrutiny of marketing spend will only increase.

If your organization is struggling to understand marketing’s impact on revenue, you’re not alone. Now is the time to revisit your attribution strategy. Forrester found that implementing closed-loop attribution can drive a 15-18% lift in revenue.

Tune in to hear the experts at Adobe and BDO Digital discuss how to:

-Measure the value & ROI of every interaction across the customer journey -Understand what’s working & what’s not to optimize marketing spend

-Increase qualified leads, pipeline & revenue without increasing budget

-Tie marketing investments to revenue & prove marketing’s contribution

Follow along with the presentation slides: https://bit.ly/3OrNsOW

#marketingattribution #marketomeasure #marketingstrategy

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Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode!
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Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm
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