Episode #216

May 4, 2021 DemandGen International, Inc.

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In this episode, we talk about the importance of customer expansion and maintaining a strong customer experience. Listen as we share what B2B and B2C companies can learn from each other, how you can evaluate and redesign your buyers journey, and more. Check out The D3 Methodology here: https://bit.ly/3aOjwYz Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

 

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The D3 Methodology Poster
The D3 Methodology Poster

Assess where you are in your demand generation maturity using this helpful poster based on the D3 Methodology.

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Episode #207
Episode #207

In this series, David Lewis and Carlos Hidalgo take you through all areas of The D3 Methodology - a model f...