When you first set up your Marketo Platform, you have stacks of checklists and manuals to tell you what to do and when. But what about after the initial setup? Day-to-day pressures take over and your checklist becomes your to-do list of all
the campaigns you need to get out the door and many of the foundational elements of your system are put on the back burner – unless something breaks and at that point, it could be too little too late.
The following 12 Point Checklist will outline what we typically look at as a part of the system review process and the questions you should ask yourself to make sure your Marketo system continues to run smoothly in the years to come.
