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Beneath the Surface of Marketing Automation App Development
Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile phone application for anything a person might possibly need. If the joke was true...
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Manage Lead Routing with Ease in Salesforce — Without Knowing How to Code
If you’ve tried to match leads to existing accounts in Salesforce, you know there’s just no easy way to do... The post Manage Lead Routing with Ease in Salesforce — Without Knowing How to Code...
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New Year, New Feature: Increase Speed to Lead with Eloqua’s New Salesforce Integration App
Last month, Eloqua released the Salesforce Integration for Oracle Eloqua app as part of their controlled availability program. I installed... The post New Year, New Feature: Increase Speed to Lead...
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Forensic Data Analysis: Track Down the Bad Data Like a Crime Scene Detective
Those of us who work with marketing automation or CRM platforms know the heartbreak of unvalidated data sneaking its way... The post Forensic Data Analysis: Track Down the Bad Data Like a Crime...
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Market Like It’s. . .The Eighties? Tactile Marketing Automation™ Changes the Game
You’ve probably heard the phrase “everything old is new again”: look at how popular culture has recently been celebrating fashion... The post Market Like It’s. . .The Eighties? Tactile Marketing...
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