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Read ArticleUnlocking the Secret to Project Success: Flexing Between Agile and Waterfall Methodologies
Your project management methodology is a blueprint for how you may successfully see a project from start to completion. No... The post Unlocking the Secret to Project Success: Flexing Between...
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Read ArticleMaking the Move to Agile: 3 Learnings from the Start of Our Journey
The Agile Manifesto is celebrating its twentieth anniversary this year. I guess you could say we’re not exactly early adopters... The post Making the Move to Agile: 3 Learnings from the Start of...
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Read ArticleChecklist for Success: Chart Your Course to Meaningful Attribution Reporting
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this... The post Checklist for Success: Chart Your Course to...
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Read ArticleData Governance Is a Bigger Priority Than Ever Before: A 3-Step Primer on Master Data Management
Organizations’ data typically degrades about 20 to 30 percent annually, but this number is about to increase at a much... The post Data Governance Is a Bigger Priority Than Ever Before: A 3-Step...
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Read ArticleOut with the Old, in with the New: 9 Questions Your Data Retention Policy Must Answer
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more... The post Out with the Old, in with the New: 9 Questions...
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Read ArticleDirty Data: What Is It Costing You?
Data hygiene may not be the most exciting topic, but its impact on your bottom line can be riveting —... The post Dirty Data: What Is It Costing You? appeared first on DemandGen.
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Read ArticleSo Long, Leads: How (and Why) to Move to a Contacts-Only World in Salesforce
Leads or Contacts. Leads and Contacts. WHY are there two objects in CRM for people? If you manage a CRM... The post So Long, Leads: How (and Why) to Move to a Contacts-Only World in Salesforce...
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Read ArticleHow to Create an Ideal Customer Profile Scorecard to Find and Fix Critical Gaps in Your Data
As marketers, we have access to more data points than we’ll ever really need. And yet, there’s always a case... The post How to Create an Ideal Customer Profile Scorecard to Find and Fix Critical...
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Read Article10 Tips for Mastering the PowerPoint Deck
Whether we enjoy it or not, at many points in our marketing careers, we’ll have to stand up and make... The post 10 Tips for Mastering the PowerPoint Deck appeared first on DemandGen.
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Read ArticleBaking the Perfect Report: 4 Pro Tips for Successful Data Analysis
The week before Thanksgiving, I was home sick with the stomach flu (which is a horrible way to take time... The post Baking the Perfect Report: 4 Pro Tips for Successful Data Analysis appeared...
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Read ArticleMaking Decisions Easier: 3 Tricks for Moving Forward When You Feel Stuck
I’m in the middle of a significant home remodel project. It’s all a bit stressful, but not nearly as nerve-wracking... The post Making Decisions Easier: 3 Tricks for Moving Forward When You Feel...
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Read Article3 Ways to Measure Your Demand Funnel
Back in 2006, SiriusDecisions launched its first Demand Waterfall framework. While the model has gone through several iterations over the... The post 3 Ways to Measure Your Demand Funnel appeared...
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Read ArticleThree Questions You Need to Answer Before Setting Up Your CRM Campaigns
Have you ever found yourself about to setup a CRM Campaign and wondered: Should I create one Campaign record for... The post Three Questions You Need to Answer Before Setting Up Your CRM Campaigns...
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