Nova Kopitar

Nova Kopitar is a demand generation expert, specializing in results-focused lead management, nurturing, and scoring. As a DemandGen Senior Solutions Architect, she works closely with clients in areas including program alignment, nurture development, relationship management, resource planning, reporting and more. She is Marketo Business Certified and Technical Certified.

  • Mental Health and the Modern Marketer: 3 Strategies to Help You Cope When You’ve Started to Lose Hope

    Mental Health and the Modern Marketer: 3 Strategies to Help You Cope When You’ve Started to Lose Hope

    If we take anything away from the Great Resignation, it should be this: employees have reached a breaking point where... The post Mental Health and the Modern Marketer: 3 Strategies to Help You...

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  • Two New Marketo Features That Will Save Your Emails and Forms from Bot Attacks

    Two New Marketo Features That Will Save Your Emails and Forms from Bot Attacks

    Last year, bad bots make up just over 25 percent of all website traffic. These bots can wreak havoc on... The post Two New Marketo Features That Will Save Your Emails and Forms from Bot Attacks...

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  • 3 Things from 2020 That Are Here to Stay (and 1 That Should Just Go Away)

    3 Things from 2020 That Are Here to Stay (and 1 That Should Just Go Away)

    No amount of machine learning, artificial intelligence, predictive modeling, or TV psychics could have predicted the events of 2020. A... The post 3 Things from 2020 That Are Here to Stay (and 1...

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  • The Power of Being Proactive: 5 Tips for Marketo Admins to Keep Focused on Building a Best-in-Class System

    The Power of Being Proactive: 5 Tips for Marketo Admins to Keep Focused on Building a Best-in-Class System

    As a Marketo admin, your day is a constant balance of managing new system requests, fixing system issues, and optimizing... The post The Power of Being Proactive: 5 Tips for Marketo Admins to Keep...

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  • Look to the Sky: 5 Marketo Sky Features to Get Excited About

    Look to the Sky: 5 Marketo Sky Features to Get Excited About

    As a longtime Marketo user — 12 years and counting — I have had my share of if only and... The post Look to the Sky: 5 Marketo Sky Features to Get Excited About appeared first on DemandGen.

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  • Collective Interest Literally Adds Up: 3 Considerations When Implementing Account-Based Scoring

    Collective Interest Literally Adds Up: 3 Considerations When Implementing Account-Based Scoring

    Today, fewer purchases go through a one-budget, one-decision maker process. Any purchase of size goes through a buying committee to... The post Collective Interest Literally Adds Up: 3...

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  • More Than Just a Form: 3 Tips to Realizing the Value of Progressive Profiling

    More Than Just a Form: 3 Tips to Realizing the Value of Progressive Profiling

    When it comes to progressive profiling, marketers usually fall in one of two camps: we need it, or we’ve tried... The post More Than Just a Form: 3 Tips to Realizing the Value of Progressive...

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  • 12 Point Checklist to Keep Your Marketing Automation System Running Smoothly

    12 Point Checklist to Keep Your Marketing Automation System Running Smoothly

    Time for a Tune-Up? To keep your car engine running smoothly, you know to change your oil every 3 months. ... The post 12 Point Checklist to Keep Your Marketing Automation System Running Smoothly...

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