Digital transformation has long been a top priority for many companies. Over the
past few years, however, global challenges for organizations across industries and
sectors have required immediate and, in some cases, drastic changes to business
operations, the supply chain, and customer outreach.
Contactless buying experiences suddenly became a priority for businesses around
the globe. As a result, digital transformation is now a business imperative for every
company, and many of the changes that were adopted will remain.
In addition to the changes brought by digital transformation, today’s modern sales
and marketing organizations are under more pressure to deliver year-over-year,
double-digit revenue growth — while providing a frictionless customer experience
that begins before anyone buys anything.
Consistent go-to-market innovation and execution are critical to meet the
demands of your customers while outselling and outdelivering the competition.
The D3 Methodology is designed to help go-to-market teams do just that.
