Make Marketing Matter

You’re not alone if you’re often wondering if your marketing team is doing all the “things” needed to grow your brand and business. The reality is — with the massive demands on marketing each day, it’s too easy to get stuck in “batch and blast mode” by focusing on the campaign de jour.

This exclusive whitepaper, will take you through our Demand Factory framework and the elements it takes to build and maintain one to ensure you’re running a high performance demand generation machine.

Learn how forward thinking marketers are shifting the power of revenue generation, essentially turning Marketing into the epicenter of growth for their firms.

Previous Article
Still Under Construction? “Phase In” Your Demand Factory
Still Under Construction? “Phase In” Your Demand Factory

At the start of this year, DemandGen’s CEO, David Lewis, claimed “a new vision for how to think about opera...

Next Article
How B2B Buyers Buy – Three Observations
How B2B Buyers Buy – Three Observations

One of my favorite components of the ITSMA* study “How Buyers Consume Information Survey” (free to members)...