Having a well-run marketing automation (MA) platform is essential for successfully executing on nearly all of your marketing initiatives. In fact, an MA that hasn’t been optimized in years will most likely be filled with poor data and degraded programs, all of which will limit the efficiency of your demand generation programs. Here are five steps for optimizing — and possibly migrating — your marketing automation platform.
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48:14A thorough MarTech assessment will help you identify opportunities to drive more value from existing technologies; divest in underperforming tools to cut costs; and repurpose the budget to fill...
25.4% of marketing spending is dedicated to Marketing Technology (MarTech). Taking an in-depth look at the tools you are using today can help you make sure you are getting the most out of your MarTech
Assessing your MarTech stack is an essential part of a comprehensive marketing strategy. Check out these key steps for conducing a MarTech assessment.
In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.
This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.
Want to automate tedious and repetitive tasks with programming? In this article, Rick Segura covers how to develop a process that extracts lead data from Adobe Marketo Engage in the...
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Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.
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Technology has enabled D2C companies to design a cohesive consumer experience across all of their touchpoints in a holistic manner.
Ten key steps to drive digital transformation within your organization, from assessing your current gaps and opportunities to defining and implementing new programs and strategies.
Assess where you are in your demand generation maturity using this helpful poster based on the D3 Methodology.
Bruce Lehman, Director of Marketing Operations at Hitachi Vantara, has spent much of his career within the world of marketing operations. In this episode, Bruce and I catch up to talk about the...
For as long as I’ve been consulting, I’ve never heard a client ask for results to take longer to achieve.... The post Quick Wins Don’t Scale: How to Build Your People and Technology to Support...
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I can’t say that I’m surprised by some of the numbers I’ve seen recently describing the MarTech space: 7,040 solutions... The post Do You Need a MarTech Council? appeared first on DemandGen.