#MarTech #marketingtechnology #marketingroi
According to Gartner’s State of Marketing Budget and Strategy 2022 report, CMOs spend an average of 25.4% of their marketing budget on Marketing Technology.
If you are under pressure to do more with less in today’s challenging economy, taking a hard look at your Marketing Technology investments is a must.
A thorough stack assessment will help you identify opportunities to 1) drive more value from existing technologies; 2) divest in underperforming tools to cut costs; and 3) repurpose the budget to fill gaps and drive growth.
In this webinar we discuss:
- A 4-step process for assessing your MarTech stack
- Tips for tapping into unused product capabilities you already own - How to identify and divest in underperforming tools to save money
- Best practices for uncovering critical gaps in your marketing engine - Why the right resources and expertise are essential to driving value
- How effective system integration can act as a force multiplier for growth
// Learn More About Us \\
Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode!
// Learn More About Our Services \\
Need help driving growth and digital transformation in your organization?
Check out BDO Digital’s services here: https://bit.ly/3gkmIhm
// Check out these other resources \\
BDO Digital’s Resources Hub: https://bit.ly/2N3myz1
BDO Digital’s Blog: https://bit.ly/3cVwnt9
DemandGen Radio Podcast: https://bit.ly/3dSEhEZ
Manufacturing Demand book: https://bit.ly/37zkhVw
