Episode #42

Heidi Bullock has spent the past 6 years building marketing teams at Marketo and now Engagio. In this episode, Heidi discusses her approach to defining roles and responsibilities and what it takes to create a high-performance marketing team. Heidi talks about how she shifted the traditional structure of a marketing organization and created a "hub of customer engagement." David also shares the framework of an Accountability Chart and how to use a "GWC" score card - a process we teach our clients for designing their organizations. The two also cover how to incentivize marketing teams, share some critical roles that didn't exist a few years ago, and discuss the importance of being passionate about what you do. David and Heidi wrap-up hearing Heidi's very prescriptive advice about what it takes, especially as a woman, to rise to the highest level of leadership. Listen now!

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About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.

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