Episode #72

We all have cell phones in our pockets that are capable of producing exceptional video content, yet many marketers are still hesitant to fully embrace video. In this episode of DemandGen Radio, Tyler Lesard, CMO of Vidyard, and David talk about the power of video and the effect it can have when it comes to evoking emotionally-charged responses and influencing potential customers to take note of your brand. Video content has proven to be highly engaging and an effective compliment to almost any marketing campaign and producing videos today is now easier and cheaper than ever before. Be sure to listen to the end of this episode as Tyler shares a major announcement regarding a partnership with Hubspot that will make leveraging video even easier for B2B marketers.

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.

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