Recession Resilience
In economic downturns, marketers face a number of significant challenges. Marketing must overcome the perception that they are a cost center. They must demonstrate to executive staff that revenue can be attributed to their efforts, while proving their ROI. This requires using comprehensive strategies and leveraging marketing attribution to tie your efforts to business outcomes.
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Read Article5 Key Takeaways from “How Optimize Your MarTech Stack to Drive Cost Savings”
On average, a whopping 25.4% of marketing budgets are spent on technology. Conducting a MarTech stack assessment is the prime place to start to drive cost savings.
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Best Practices for Evaluating and Building Out Your MarTech Stack
This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.
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Key Steps for Conducting a MarTech Stack Assessment
Assessing your MarTech stack is an essential part of a comprehensive marketing strategy. Check out these key steps for conducing a MarTech assessment.
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Read ArticleRecession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn
In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn. David Lewis dusts off a past episode that was recorded during the height...
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Read ArticleRecession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics. David Lewis dusts off a past episode with D3...
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Read Article3 Steps to Evaluating Your MarTech Stack
25.4% of marketing spending is dedicated to Marketing Technology (MarTech). Taking an in-depth look at the tools you are using today can help you make sure you are getting the most out of your MarTech
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Read ArticleMarketing In A Tough Economy: How to Make Every Dollar Count
In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.
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21:07Watch VideoMaking the Most of Every Marketing Dollar in a Tough Economy
Forrester found that implementing closed-loop attribution can drive a 15-18% lift in revenue. If your organization is struggling to understand marketing’s impact on revenue, you’re not alone...
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Read Article6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to Revenue
How do you prove that marketing had anything to do with a sale (even though to you, it may seem obvious)? Enter attribution models...
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Read ArticleIf You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo Measure’s Multi-Touch Attribution Tool
Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Marketo Measure is a multi-touch attribution tool that provides the ability to...
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Marketo Measure (formerly Bizible) Services
Marketo Measure support for the various stages of your attribution journey.
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6:02Watch VideoSetting Up Campaign Attribution Between Marketo and Salesforce
Linking Marketo programs to Salesforce campaigns is important for tracking programs results and visualizing marketing's performance. In this episode of DemandGen TV, we show you how to sync program st
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Read ArticleEpisode #202
As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial...
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Read NowMarketing Attribution - Michael McKinnon
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Read ArticleChecklist for Success: Chart Your Course to Meaningful Attribution Reporting
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this... The post Checklist for Success: Chart Your Course to...
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14:07Watch VideoHow to Setup the Perfect Campaign Attribution Model
In this episode of DemandGen TV, we walk you through how to setup an attribution model. Tune in as we talk about the different types of models, how they work, and why getting attribution right is so i
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8:26Watch VideoSalesforce Campaigns: Why You Should Customize Campaign Objects [Part 2]
Customize campaign objects in Salesforce can be a great way of tracking attribution and logging campaign history details. In this episode, we dive into campaign objects, why you should use them, and h
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16:24Watch VideoCampaign Attribution: Why you MUST Attach Contacts to Opportunities
In this episode of DemandGen TV, we show you how to create opportunities for proper campaign attribution in Salesforce. --------------------------------------------------------- Welcome to DemandGen
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Read ArticleEpisode #52
Evan Liang, CEO of LeanData, discusses the challenges of sales and marketing alignment, ABM, and campaign attribution.
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Read ArticleCampaign Attribution Demystified: Introducing DemandGen Campaign Attribution Analyzer
“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly,... The post Campaign Attribution Demystified: Introducing DemandGen Campaign...
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