Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics

On average, a whopping 25.4% of marketing budgets are spent on technology. Conducting a MarTech stack assessment is the prime place to start to drive cost savings.

In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn. David Lewis dusts off a past episode that was recorded during the height...

25.4% of marketing spending is dedicated to Marketing Technology (MarTech). Taking an in-depth look at the tools you are using today can help you make sure you are getting the most out of your MarTech

In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.

How do you prove that marketing had anything to do with a sale (even though to you, it may seem obvious)? Enter attribution models...

Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Marketo Measure is a multi-touch attribution tool that provides the ability to...

Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this... The post Checklist for Success: Chart Your Course to...

“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly,... The post Campaign Attribution Demystified: Introducing DemandGen Campaign...