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Last month, Eloqua released the Salesforce Integration for Oracle Eloqua app as part of their controlled availability program. I installed... The post New Year, New Feature: Increase Speed to Lead...
Mike McKinnon talks about the new governance practices he’s implementing to ensure the highest data quality possible.
As marketers become more sophisticated in using marketing automation, we increasingly want to take advantage of opportunity information—data about sales... The post Salesforce Denormalization...
Let’s talk about the demand funnel. Are you getting the most out of having implemented a demand funnel in your... The post Using Salesforce.com to Track Demand Funnel Volume and Velocity appeared...