In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In episode five of this series, we talk about the importance of proving marketing’s contribution through the use of analytics. Tune in as we talk about the five “C’s” of marketing analytics, how most marketing teams feel when it comes to measuring and analyzing their impact, and how to properly communicate marketing’s contribution to the rest of your organization.
Other content in this Stream
The D3 Methodology E-book
Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.
Demand Expansion: The Unsung Hero of Revenue Growth
Transforming your marketing strategies can allow you to better connect with your clients. In this blog we identify five best practices for achieving the fullest revenue potential with Demand Expansion
10 Crucial Demand Management Initiatives
In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management. Listen as David and Carlos discuss: What to consider...
1:25:26B2B Demand Generation Masterclass with Adobe and BDO Digital
Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing ...
How to Transform Your Customer Experience
In the third and final episode of this re-released series, Carlos Hidalgo and David discuss importance of customer expansion and maintaining a strong customer experience. Listen as David and...
Demand Expansion: Marketing Beyond the First Purchase
Every existing customer in your business is also a potential future customer. In fact, they are arguably your most important... The post Demand Expansion: Marketing Beyond the First Purchase...
Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe
In our B2B demand generation masterclass experts share actionable insights and tips that you can apply immediately to implement the D3 methodology and advance on the demand generation maturity curve.
The D3 Methodology: Essential Elements of Demand Creation
In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical...
Episode #243
When he discovered the D3 Methodology, Chris Nelson knew it was exactly what his organization needed to activate a true demand generation framework. In this episode, David Interviews Chris,...
The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor
You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building... The post The D3 Methodology: A Breakdown of the Planetary...
Digital Transformation: How Is B2B Marketing Doing?
Digital marketers and revenue-generating roles have been moving quickly toward the future, especially over the past two years. Many marketers, however, have experienced challenges and setbacks along..
Key Takeaways from the 10-Step Playbook to Digital Transformation
Digital transformation can unlock new revenue streams, improve sales performance, and optimize the customer experience. In our 10-Step Playbook to Digital Transformation, we outline key steps to take
What is the D3 Methodology?
In this downloadable pdf you'll discover BDO Digital's holistic model for demand generation. Download the complete D3 Methodology e-book here.
Digital Transformation Playbook
Ten key steps to drive digital transformation within your organization, from assessing your current gaps and opportunities to defining and implementing new programs and strategies.
The D3 Methodology Poster
Assess where you are in your demand generation maturity using this helpful poster based on the D3 Methodology.
Episode #216
In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving...
Episode #207
In this series, David Lewis and Carlos Hidalgo take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical...
Episode #205
In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving...
50:05The D3 Methodology — Transformative Marketing for Driving Growth
--------------------------------------------------------- Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. On the channel we take you behind the scen
10:35Learn The D3 Methodology for Maximizing Revenue
The D3 Methodology was purposefully built to help marketing leaders maximize revenue by identifying and prioritizing the key initiatives necessary for undergoing digital transformation. In this episod