Lead scoring is the best way to prioritize your leads based on their behavior and interest. In this 3-part series, Robbie Whetzel, Solutions Architect at DemandGen, shows you how to set up lead scoring in Pardot. Tune in as we show you how to set up lead grading, how to calculate lead interest, and how to create automation rules.
Catch all three episodes:
Part 1: Lead Scoring in Pardot: Setting up Lead Grading: https://www.youtube.com/watch?v=sehPqddKK2o
Part 2: Lead Scoring in Pardot: Calculating Lead Interest: https://www.youtube.com/watch?v=p5DaIYrxB5k
Part 3: Lead Scoring in Pardot: Creating Automation Rules: https://www.youtube.com/watch?v=UCLGoPM-lXg
Check out Chapter 5 of Manufacturing Demand to learn more about lead scoring: https://resources.demandgen.com/guides/manufacturing-demand