Setting Up Campaign Attribution Between Marketo and Salesforce
Linking Marketo programs to Salesforce campaigns is important for tracking programs results and visualizing marketing's performance. In this episode of DemandGen TV, we show you how to sync program statuses from Marketo to Salesforce, how to properly set up campaign attribution, and more. ABOUT DEMANDGEN The Demand Generation Group at BDO Digital is an award-winning digital transformation consulting company that provides strategic guidance and hands-on marketing services to companies globally. DemandGen TV is your source for learning marketing strategies and MarTech to drive growth within your organization. We regularly talk about marketing solutions like Marketo, Pardot, HubSpot, Eloqua, Salesforce, Microsoft, DemandBase, 6Sense, ZoomInfo, Sendoso, and more. We’re committed to staying on top of the latest marketing trends and keeping you informed. Subscribe to our channel and turn on notifications so you never miss an episode! OUR SERVICES BDO Digital’s holistic model for digital transformation, the D3 Methodology, helps companies design and implement demand generation programs and build an always-on revenue engine. Need help driving growth and digital transformation in your organization? Check out our services here: https://bit.ly/3gkmIhm ADDITIONAL RESOURCES BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3WhgMvq Manufacturing Demand book: https://bit.ly/37zkhVw Connect with our Host, David Lewis: https://bit.ly/3amDDTq
