Digital Transformation for Credit Unions

Marketing organizations at credit unions face unique challenges as they compete to attract and retain members in an increasingly competitive marketplace. Not only do they need to drive revenue with targeted personalized offers across channels, they also need to expand member wallet share to remain profitable. Combining the power of Marketo Engage with DemandGen’s expertise and technical marketing know–how has helped many credit unions successfully undergo digital transformation.

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Metrics that demonstrate Marketing’s contribution to revenue.