It's critical for marketers to be able to analyze and report on campaign attribution, performance, and contribution to revenue and to be armed with the data they need to tell a compelling story to the rest of the leadership team. Purchasing a market leading B2B attribution platform like Marketo Measure (formerly Bizible) is an important first step. As with any business-critical marketing technology solution, investing in effective implementation, customization, and training will set you up for success from the start. BDO Digital offers two implementation packages to meet the needs of companies at various stages of their attribution journey.
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Marketing In A Tough Economy: How to Make Every Dollar Count
In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.
21:07Making the Most of Every Marketing Dollar in a Tough Economy
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6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to Revenue
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If You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo Measure’s Multi-Touch Attribution Tool
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6:02Setting Up Campaign Attribution Between Marketo and Salesforce
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Episode #202
As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial...
Checklist for Success: Chart Your Course to Meaningful Attribution Reporting
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8:26Salesforce Campaigns: Why You Should Customize Campaign Objects [Part 2]
Customize campaign objects in Salesforce can be a great way of tracking attribution and logging campaign history details. In this episode, we dive into campaign objects, why you should use them, and h
16:24Campaign Attribution: Why you MUST Attach Contacts to Opportunities
In this episode of DemandGen TV, we show you how to create opportunities for proper campaign attribution in Salesforce. --------------------------------------------------------- Welcome to DemandGen
Episode #52
Evan Liang, CEO of LeanData, discusses the challenges of sales and marketing alignment, ABM, and campaign attribution.
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