In this episode of DemandGen TV, we show you how to create opportunities for proper campaign attribution in Salesforce.
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In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.
Forrester found that implementing closed-loop attribution can drive a 15-18% lift in revenue. If your organization is struggling to understand marketing’s impact on revenue, you’re not alone...
How do you prove that marketing had anything to do with a sale (even though to you, it may seem obvious)? Enter attribution models...
Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Marketo Measure is a multi-touch attribution tool that provides the ability to...
Marketo Measure support for the various stages of your attribution journey.
Linking Marketo programs to Salesforce campaigns is important for tracking programs results and visualizing marketing's performance. In this episode of DemandGen TV, we show you how to sync program st
As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial...
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this... The post Checklist for Success: Chart Your Course to...
In this episode of DemandGen TV, we walk you through how to setup an attribution model. Tune in as we talk about the different types of models, how they work, and why getting attribution right is so i
Customize campaign objects in Salesforce can be a great way of tracking attribution and logging campaign history details. In this episode, we dive into campaign objects, why you should use them, and h
Evan Liang, CEO of LeanData, discusses the challenges of sales and marketing alignment, ABM, and campaign attribution.
“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly,... The post Campaign Attribution Demystified: Introducing DemandGen Campaign...