Your CRM and your marketing automation system are very powerful tools, and their sum is greater than the parts if they are properly integrated and leveraged. DemandGen was an early pioneer in the integration of marketing automation and CRM. We’ve worked on thousands of marketing automation and CRM projects, so our integration consultants know how to design closed-loop solutions that help revenue marketers track campaign attribution, manage and score leads along their lifecycle, keep data in sync, provide increased sales visibility and enablement, and manage the demand funnel “from click to close”—dramatically ramping up return on marketing investment.
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Marketing Operations encompasses the people, processes and technologies that empower an organization’s marketing strategy and activities, and supports the entire marketing department’s efforts...
25.4% of marketing spending is dedicated to Marketing Technology (MarTech). Taking an in-depth look at the tools you are using today can help you make sure you are getting the most out of your MarTech
If duplicate leads are known to cause confusion, waste resources and even lose sales, why would anyone ask to make it easier to create them intentionally? As it turns out, there are use cases.
In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.
True transformation comes from diving deep into the history, people, practices and tools that make up an organization’s marketing operations. In this I've documented this step-by-step sequence...
Sending emails is a tried-and-true marketing tactic – and they deliver massive ROI. According to Hubspot, email marketing generates $42 for every $1 spent. That’s why 4 out of 5 marketers would...
21:07Forrester found that implementing closed-loop attribution can drive a 15-18% lift in revenue. If your organization is struggling to understand marketing’s impact on revenue, you’re not alone...
Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile phone application for anything a person might possibly need. If the joke was true...
Want to automate tedious and repetitive tasks with programming? In this article, Rick Segura covers how to develop a process that extracts lead data from Adobe Marketo Engage in the...
I used to flinch when I was asked to show marketing ROI. “That’s not how marketing works!” If you don’t have a way to demonstrate positive results, with accurate metrics to back it up, you’re lost...
For decades, marketers only targeted audiences using minimal information about them – for example, age and gender. Sure that was better than “spray and pray,” but it didn’t allow for the one tactic...
Building your first program in Pardot’s engagement studio can be daunting. These tips will help you be more prepared to build and deploy your engagement studio program...
How do you prove that marketing had anything to do with a sale (even though to you, it may seem obvious)? Enter attribution models...
Last fall, Salesforce announced at Dreamforce that they’re planning to retire Workflow Rules and Process Builder. For those of you... The post It’s Time to Go with the Flow: Salesforce Is Retiring...
Marketers frequently talk about A/B testing. Although it sounds like a fancy marketing term, it’s a very straightforward method of... The post A/B Testing: What, Why, and How appeared first on...
We hear it from doctors, veterinarians, and mechanics: simple preventive measures we take now can help prevent more serious issues... The post 6 Daily Rituals to Keep Your Marketo Instance in...
If you run lead nurturing campaigns or complex automations in Pardot’s Engagement Studio, you may have noticed that the standard,... The post How to Report on Your Pardot Engagement Studios in...
Text messages have officially joined the B2B marketer’s toolset as a way to keep prospects and customers engaged... The post BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS...
Enterprise companies send out many email campaign assets, making it more likely prospects or clients will see uncaught errors or mistakes. QA processes eliminate these errors.
Tips for helping your marketing technology project from becoming "shelfware" and getting adoption by your team.