With the list of Marketing Technology (MarTech) vendors at 3,874 and growing, building a best-in-class marketing stack that meets your unique needs as an organization is a formidable task. You must consider many factors: what’s currently working, where the gaps exist, what vendors to choose and whether to employ third-party agencies to help implement and optimize your tools and systems. This guide provides some proven best practices for evaluating and deploying new technology solutions for your technology stack. You’ll learn the importance of leading with a solid strategy for planning technology investments, and come away with important questions to ask when vetting technology vendors and agencies.
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48:14A thorough MarTech assessment will help you identify opportunities to drive more value from existing technologies; divest in underperforming tools to cut costs; and repurpose the budget to fill...
25.4% of marketing spending is dedicated to Marketing Technology (MarTech). Taking an in-depth look at the tools you are using today can help you make sure you are getting the most out of your MarTech
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This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.
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