Make Marketing Matter

You’re not alone if you’re often wondering if your marketing team is doing all the “things” needed to grow your brand and business. The reality is — with the massive demands on marketing each day, it’s too easy to get stuck in “batch and blast mode” by focusing on the campaign de jour.

This exclusive whitepaper, will take you through our Demand Factory framework and the elements it takes to build and maintain one to ensure you’re running a high performance demand generation machine.

Learn how forward thinking marketers are shifting the power of revenue generation, essentially turning Marketing into the epicenter of growth for their firms.

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5 Tips for Getting the Most Out of Your MarTech Stack in 2018
5 Tips for Getting the Most Out of Your MarTech Stack in 2018

Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 than they did last ye...

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How to Assess Your MarTech Stack
How to Assess Your MarTech Stack

When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort ...