How effective are your lead generation and nurturing programs? How can data be used to achieve better marketing results? In this presentation, we shares the principals of lead management, and emphasizes the importance of understanding business outcomes and marketing metrics, the analysis of data processes and policies, and evaluating marketing performance to develop a group of first-class marketers.
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In Part 3 of DemandGen's ABM webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn: •How the ABM lifecycle
In Part 2 of DemandGen's ABM webinar series, we’ll take a deep dive into considerations for a successful ABM implementation. You’ll learn: • How to determine if you’re ready for ABM • What you need t
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to
Predictive marketing is a hot new technology that’s been gaining ground providing marketers a better way to score leads. With the rise of ABM, B2B marketers are beginning to see the value of applying
B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive
Learn how to simplify and speed production with campaign request documents and pre-built templates.
