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41:39#marketingstrategies #B2Bmarketing #personalization According to a recent Forrester study, 66% of B2B customers said that they expect the same or better personalization in their professional lives a
48:14A thorough MarTech assessment will help you identify opportunities to drive more value from existing technologies; divest in underperforming tools to cut costs; and repurpose the budget to fill...
1:25:26Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing ...
21:07Forrester found that implementing closed-loop attribution can drive a 15-18% lift in revenue. If your organization is struggling to understand marketing’s impact on revenue, you’re not alone...
58:33Tune in to watch BDO Digital, Adobe, and Clearview Federal Credit Union discuss how best-in-class credit unions are driving growth in today's market and transforming their organizations to make an imp
50:05--------------------------------------------------------- Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. On the channel we take you behind the scen
59:40Watch Transforming Marketing into a Revenue Engine at Rivermark Community Credit Union. Featured speakers David Eldred, Director of Marketing and Digital Experience at Rivermark Community Credit Union
50:02ABOUT DEMANDGEN The Demand Generation Group at BDO Digital is an award-winning digital transformation consulting company that provides strategic guidance and hands-on marketing services to companies
1:01:31Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to
47:16Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now ex
59:39Every B2B marketing team faces the challenge of establishing a marketing dashboard to enable them to measure marketing’s impact on the business and communicate it to VP and C-level executives. For man
1:02:18Join DemandGen for an exclusive “In the Spotlight” webinar featuring, Kevin Marasco, CMO of HireVue, and learn how he operationalized his Demand Funnel to improve pipeline and get results. ABOUT DEMA
51:37Every marketer knows they need to engage prospects to get data and ultimately drive revenue. But, with today’s digital buyer, putting that into practice is not that simple… clicks, downloads and views