How to Build a Marketing Metrics and Analytics Dashboard
Every B2B marketing team faces the challenge of establishing a marketing dashboard to enable them to measure marketing’s impact on the business and communicate it to VP and C-level executives. For many, this initiative feels like a journey to find the Holy Grail. In this webinar, you’ll learn about each of the 5 stages for defining and building your marketing dashboard and how to approach some of the more challenging aspects such as data capture, campaign attribution, demand funnel models, measuring return on investment and sorting through the various reporting tools and systems. -----------------// Learn More About Us \\-------------------------- Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ------------------// Learn More About Our Services \\-------------------------- Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ------------------// Check Out These Other Resources \\-------------------------- BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ The D3 Methodology: https://bit.ly/3pVFEd6 Manufacturing Demand book: https://bit.ly/37zkhVw
