What to Expect When Migrating Marketing Automation Platforms
Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While this is a valid concern, you can keep your revenue engine humming while making the move to a platform that’s right for your business now (and into the future). In this webinar, experts Carlos Hidalgo, Chief Strategy Officer at DemandGen, and Shauna Wager, Head of Customer Success at DemandGen, share stories of how leading companies like Centurylink, Global Atlantic, and EFI have successfully made the move and dig into important topics like: - Signs it may be time for your organization to make a move - Tips for evaluating potential vendors - What to expect along the migration journey - Proven best practices for minimizing business disruption - How to deliver quick wins and demonstrate ROI to key stakeholders ABOUT DEMANDGEN The Demand Generation Group at BDO Digital is an award-winning digital transformation consulting company that provides strategic guidance and hands-on marketing services to companies globally. DemandGen TV is your source for learning marketing strategies and MarTech to drive growth within your organization. We regularly talk about marketing solutions like Marketo, Pardot, HubSpot, Eloqua, Salesforce, Microsoft, DemandBase, 6Sense, ZoomInfo, Sendoso, and more. We’re committed to staying on top of the latest marketing trends and keeping you informed. Subscribe to our channel and turn on notifications so you never miss an episode! OUR SERVICES BDO Digital’s holistic model for digital transformation, the D3 Methodology, helps companies design and implement demand generation programs and build an always-on revenue engine. Need help driving growth and digital transformation in your organization? Check out our services here: https://bit.ly/3gkmIhm ADDITIONAL RESOURCES BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3WhgMvq Manufacturing Demand book: https://bit.ly/37zkhVw Connect with our Host, David Lewis: https://bit.ly/3amDDTq
